What Homeowners really want – Challenging industry assumptions
After surveying recent home buyers at their doorsteps, we gathered insight that both reaffirms and debunks some assumptions shared in [...]
Phelps vs. El Guerrouj – Play to your strengths
Olympian swimmer Michael Phelps is 6 feet 4 inches tall, and olympian long distance runner Hicham El Guerrouj is 5 feet [...]
Ignaz Semmelweis – higher purpose
In the mid 1800s, 1 in 10 women died from childbed fever in a certain section attended by doctors in the [...]
Exploring brand killers
Who do you think you are? Would others give the same answer? We don't consider ourselves "brand-building experts", but we [...]
Demystifying PPI and DPI
You should hear the conversations! Turns out, when you talk quality, the details matter. We know this, but it's even [...]
The most successful people do this one thing differently
If you have never read Atomic Habits, by James Clear, then you're missing out! It's a great way to begin the [...]
HDR – Biggest trick in the book
It took me 20 years to realize that a "pancake turner" is a "spatula". But since I was a child, [...]
Marketing automation vs. optimization
First, let's be clear: neither automation or optimization addresses the quality of the content. You can automate and optimize poor [...]
Anatomy of Change
On November 20, 1980, Lake Peigneur in Louisiana was a 10 foot deep freshwater fishing lake. Two days later, it [...]
Opportunity crisis
Moving Day was a Tradition in New York City that dated back to colonial times. Surprisingly, it didn't end until [...]